Tiago Forte

BASB for your Organization

Bring Building a Second Brain to Your Organization

We’re looking for organizations that want to teach their people how to build their own “Second Brain” – a system of knowledge management that empowers them to capitalize on the value of what they know and use it to advance their organization’s goals. We now offer a complete portfolio of products and services on this…

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Part 5: Book Promotion Strategy

The 6 Pillars of Our Book Promotion Strategy

There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.

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A modern office space

The Last 100 Exercise: How I’m Delegating 85% of My Work

I recently completed one of the most powerful exercises I’ve ever invented for delegating aspects of my work to others. After hosting an insightful weekend retreat with other founders last month, some of whom had significantly larger businesses than mine, I realized I was ready to take a major step I’d been contemplating for some…

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The creators at the first "Wholesome Mastermind"

5 Surprising Insights From My First Mastermind

I recently hosted our first-ever in-person mastermind, unanimously dubbed “The Wholesome Mastermind,” at a retreat center in Ojai just north of Los Angeles. I’ve been interested in masterminds for years, but the ones available never seemed quite right for me – whether because of the travel requirements, the format, or the kind of people who…

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What's in your meaning portfolio

What’s in Your Meaning Portfolio?

I don’t pay much attention to my investment portfolio, but I watch my meaning portfolio like a hawk. A meaning portfolio is your collection of “meaning assets” – the reasons you get out of bed in the morning. They are the sources from which you derive your sense of purpose, fulfillment, self-worth, and ultimately, happiness….

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Part 3: The 5 Pillars of My Writing Process

The 5 Pillars of My Writing Process

In the second part of this blog series, I shared how I treated my book as a series of small projects culminating in a final product. The same was true for each of the 10 chapters it contained: each one was its own project, with a deadline and a goal for what that chapter was trying to achieve. Each chapter had its own project folder (according to my PARA Method), where I collected everything I would draw on – notes, sources, supporting materials, stories, action steps, and key details.

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