Strategy

Part 5: Book Promotion Strategy

The 6 Pillars of Our Book Promotion Strategy

There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.

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A modern office space

The Last 100 Exercise: How I’m Delegating 85% of My Work

I recently completed one of the most powerful exercises I’ve ever invented for delegating aspects of my work to others. After hosting an insightful weekend retreat with other founders last month, some of whom had significantly larger businesses than mine, I realized I was ready to take a major step I’d been contemplating for some…

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The creators at the first "Wholesome Mastermind"

5 Surprising Insights From My First Mastermind

I recently hosted our first-ever in-person mastermind, unanimously dubbed “The Wholesome Mastermind,” at a retreat center in Ojai just north of Los Angeles. I’ve been interested in masterminds for years, but the ones available never seemed quite right for me – whether because of the travel requirements, the format, or the kind of people who…

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Can Amazon Reviews Predict Book Sales

How I Used Amazon Reviews to Predict Sales of My Book

This research project started with a simple question that has crossed every author’s mind: How can I tell which books are successful? TV shows have Nielsen ratings, music albums have the Billboard Top 100, and movies regularly publicize their box office earnings, but not books. Bestseller lists like The New York Times are notoriously subjective, while more objective ones like Amazon and The Wall Street Journal only provide rankings, not raw numbers.

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BASB

Why I Will No Longer Teach Building a Second Brain

This month will be the last time I teach a cohort of Building a Second Brain. After teaching 6k graduates in 16 cohorts over 6 years, it’s time to pass the torch to new instructors who will take over from here on out. Here’s why I’m making this decision: At every point in my journey, I’ve been surprised…

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Thriving Under Uncertainty

How to Thrive in a World of Uncertainty

The future has become so uncertain that goals are now obsolete. The stable, predictable world we grew up in is gone. The idea that you can make a “5-year plan” and execute it one step at a time is laughable. No one knows what’s going to happen in the next 5 years or even the next 5 weeks. Goal-setting was once central to our conception of what it means to navigate the future successfully. But goals can no longer serve as guides to an unfolding future that we have so little control over.

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