Strategy

Tiago in front of his books

What I’ve Learned From Selling 500,000 Books

I recently reached an incredible milestone – 500,000 books sold across 8 titles. That includes 5 self-published Kindle ebooks, 1 co-authored book, and 2 traditionally published books, all released from 2017 to 2023. Here’s the breakdown of how those sales were distributed: Almost every single thing I believed about bookwriting when I started turned out…

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Beginners vs. Advanced Advice

The Crucial Difference Between Beginner and Advanced Advice

One of the most common sources of confusion I see in the world of productivity and self-improvement is a failure to distinguish between beginner-level advice and advanced-level advice. In any given pursuit – tennis, chess, jiu-jitsu, painting – there is a hierarchy of skills that you have to acquire one by one to progress. More…

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Part 5: Book Promotion Strategy

The 6 Pillars of Our Book Promotion Strategy

There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are

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The Last 100

The Last 100 Exercise: How I’m Delegating 85% of My Work

I recently completed one of the most powerful exercises I’ve ever invented for delegating aspects of my work to others. After hosting an insightful weekend retreat with other founders last month, some of whom had significantly larger businesses than mine, I realized I was ready to take a major step I’d been contemplating for some…

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The creators at the first "Wholesome Mastermind"

5 Surprising Insights From My First Mastermind

I recently hosted our first-ever in-person mastermind, unanimously dubbed “The Wholesome Mastermind,” at a retreat center in Ojai just north of Los Angeles. I’ve been interested in masterminds for years, but the ones available never seemed quite right for me – whether because of the travel requirements, the format, or the kind of people who…

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