At the start of 2023, as I reviewed the end-of-year financial report sent over by our accountants, I had a stunning realization: our net income had dropped 87% in 2022 compared to the year before. From an incredible 64% profit margin in 2021 we ended 2022 with a razor-thin 6%. The picture got even worse…
There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.
I recently completed one of the most powerful exercises I’ve ever invented for delegating aspects of my work to others. After hosting an insightful weekend retreat with other founders last month, some of whom had significantly larger businesses than mine, I realized I was ready to take a major step I’d been contemplating for some…
I recently hosted our first-ever in-person mastermind, unanimously dubbed “The Wholesome Mastermind,” at a retreat center in Ojai just north of Los Angeles. I’ve been interested in masterminds for years, but the ones available never seemed quite right for me – whether because of the travel requirements, the format, or the kind of people who…
The next area I want to examine is finances: How much money has the book made in the year since its release? How much did I spend to catapult it to bestseller status? And would I do anything differently? Here are the real numbers.
It has now been 10 months since my first published book Building a Second Brain was released in June 2022. And over 4 years since I kicked off the project in January 2019. The book has been an astounding success by any measure. Here are some of the milestones I’m most proud of…
Over the past few weeks, we completed our first rigorous cost-cutting exercise in the 10 years Forte Labs has been in business. Cost-cutting is a strange subject to talk about as a creator-led business. We’re not supposed to worry about those pesky annoyances called “expenses” or “profitability.” We’re on the Internet, and the Internet is…
This research project started with a simple question that has crossed every author’s mind: How can I tell which books are successful? TV shows have Nielsen ratings, music albums have the Billboard Top 100, and movies regularly publicize their box office earnings, but not books. Bestseller lists like The New York Times are notoriously subjective, while more objective ones like Amazon and The Wall Street Journal only provide rankings, not raw numbers.
This month will be the last time I teach a cohort of Building a Second Brain. After teaching 6k graduates in 16 cohorts over 6 years, it’s time to pass the torch to new instructors who will take over from here on out. Here’s why I’m making this decision: At every point in my journey, I’ve been surprised…
I sat down with Sachit Gupta on the Conscious Creators Show to discuss the business of Building a Second Brain. We covered… Why I thought of shutting down my company How I went from solopreneur to a team of 10 The biggest mistakes creators make The lessons I learned from my artist dad The importance…
The future has become so uncertain that goals are now obsolete. The stable, predictable world we grew up in is gone. The idea that you can make a “5-year plan” and execute it one step at a time is laughable. No one knows what’s going to happen in the next 5 years or even the next 5 weeks. Goal-setting was once central to our conception of what it means to navigate the future successfully. But goals can no longer serve as guides to an unfolding future that we have so little control over.
I joined Matt Giaro on the Build Your Thing Podcast to talk about how I went from selling $30 online courses on Skillshare to a team of 8 full-time staff, creating the Building a Second Brain Movement. We dived into: How I got started The learnings from my failed projects The power of an email…
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