At the start of 2023, as I reviewed the end-of-year financial report sent over by our accountants, I had a stunning realization: our net income had dropped 87% in 2022 compared to the year before. From an incredible 64% profit margin in 2021 we ended 2022 with a razor-thin 6%. The picture got even worse…
There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.
I recently completed one of the most powerful exercises I’ve ever invented for delegating aspects of my work to others. After hosting an insightful weekend retreat with other founders last month, some of whom had significantly larger businesses than mine, I realized I was ready to take a major step I’d been contemplating for some…
I recently hosted our first-ever in-person mastermind, unanimously dubbed “The Wholesome Mastermind,” at a retreat center in Ojai just north of Los Angeles. I’ve been interested in masterminds for years, but the ones available never seemed quite right for me – whether because of the travel requirements, the format, or the kind of people who…
Here are our company goals for 2023, which we’re sharing for accountability and collaboration. Company Our goal is to reach gross revenue of $3 million in 2023. This sales volume would give us healthy margins, allow us to compensate our people well, and make major investments for the future. YouTube 2022 was our first serious…
Our digital world is constantly colliding and overlapping with the digital worlds of others. No one is an island, and that is especially true in our hyperconnected age where information can be so easily shared and intermixed. I’ve long advocated for individuals to create a personal system of knowledge management to help them skillfully navigate…
Over the past few weeks, we completed our first rigorous cost-cutting exercise in the 10 years Forte Labs has been in business. Cost-cutting is a strange subject to talk about as a creator-led business. We’re not supposed to worry about those pesky annoyances called “expenses” or “profitability.” We’re on the Internet, and the Internet is…
It doesn’t have to be a huge project. It doesn’t have to be well-funded or prestigious or public. But it does have to draw something out of you so unexpected that it changes your conception of who you are. The kind of creative project I’m talking about creates an unmistakable inflection point in your life….
I sat down with Sachit Gupta on the Conscious Creators Show to discuss the business of Building a Second Brain. We covered… Why I thought of shutting down my company How I went from solopreneur to a team of 10 The biggest mistakes creators make The lessons I learned from my artist dad The importance…
I joined Chris Hutchins on the All the Hacks Podcast to discuss all things Second Brain. We dived into: How you can remember and use the things you learn Why you should only save the quote and not the whole book Why there is no one app to rule them all Why you need to…
Your favorite problems will likely stay consistent over many years, but that doesn’t mean they can’t evolve. I’ve found that in most cases I never actually arrive at a final, definitive answer to a question. Instead, the question changes as I learn more. Let me illustrate this with a case study. I’ll show you how one of my favorite problems – teaching – changed over time as my life went through different stages.
I joined Matt Giaro on the Build Your Thing Podcast to talk about how I went from selling $30 online courses on Skillshare to a team of 8 full-time staff, creating the Building a Second Brain Movement. We dived into: How I got started The learnings from my failed projects The power of an email…
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