Books

Part 5: Book Promotion Strategy

The 6 Pillars of Our Book Promotion Strategy

There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.

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Part 3: The 5 Pillars of My Writing Process

The 5 Pillars of My Writing Process

In the second part of this blog series, I shared how I treated my book as a series of small projects culminating in a final product. The same was true for each of the 10 chapters it contained: each one was its own project, with a deadline and a goal for what that chapter was trying to achieve. Each chapter had its own project folder (according to my PARA Method), where I collected everything I would draw on – notes, sources, supporting materials, stories, action steps, and key details.

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The Extended Mind Book Cover

The Extended Mind: Reimagining the Nature of Intelligence

The conventional approach to intelligence has been to rely only on our own personal mental capabilities. We tend to assume that intelligence resides only in our skulls, the same way the computation of a computer is sealed inside its aluminum case. But in her book The Extended Mind (affiliate link) Annie Murphy Paul argues otherwise:…

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The Project Management of a Bestselling Book

The Project Management of a Bestselling Book

One of the most common questions I’ve received since the release of Building a Second Brain has been how I used my own Second Brain to write it. There is absolutely no way I could have done this without my Second Brain. I honestly cannot imagine how anyone undertakes an endeavor of this magnitude without some kind of external content management system to depend on.

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Can Amazon Reviews Predict Book Sales

How I Used Amazon Reviews to Predict Sales of My Book

This research project started with a simple question that has crossed every author’s mind: How can I tell which books are successful? TV shows have Nielsen ratings, music albums have the Billboard Top 100, and movies regularly publicize their box office earnings, but not books. Bestseller lists like The New York Times are notoriously subjective, while more objective ones like Amazon and The Wall Street Journal only provide rankings, not raw numbers.

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Inventing the Digital Filing Cabinet

The modern era didn’t start with the invention of the car, the television, or the internet. It was the arrival of the humble filing cabinet – a simple metal box with drawers that held pieces of paper on their edge – that changed everything. As Craig Robertson argues in his book The Filing Cabinet: A…

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Remixing religion

Remixing Religion: The Dawn of Personalized Spirituality

About a decade ago, I came across a video on YouTube that profoundly shaped my view of how culture works. Everything Is A Remix by documentary filmmaker Kirby Ferguson argues that all new creative works are built from preexisting ones in an endless process of what he calls “remixing.” From music to movies to video…

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