I recently sat down with Nathan Barry, Founder of the email marketing platform ConvertKit, for a super in-depth discussion about my philosophy and strategy for building an audience via a weekly email newsletter.

You can watch the 80-minute interview on YouTube or listen to it as a podcast.

I switched from Mailchimp to ConvertKit in August of 2019, and have seen explosive growth in my email list since then, from 5,000 to 40,000 subscribers. That growth has fueled every aspect of my business, connected me with tons of fascinating people, and played a pivotal role in landing a book deal with a major publisher.

I believe in ConvertKit so strongly that I’ve become an affiliate partner of theirs. Their platform is designed specifically for small, independent creators, has an incredible set of features to help you track your subscribers’ interests, and a customer support team that always amazes me with their care and responsiveness. Their learning material and knowledge base are also excellent sources of learning how to use the platform.

If you like what you hear and want to follow my approach to building an audience that believes in you and your work, use the link below to sign up for an account:

Here’s some of the topics we discussed:

  • How to get your first 10 newsletter subscribers

  • The best time to send your newsletter

  • How many subscribers you should have before launching a course

  • How a newsletter can be a good complement to publishing a book

  • How I’m using the revenue from my online business to help my family build businesses offline

  • Fears about sharing too much in a newsletter

  • Why we live in an age where people want to follow real humans with real problems that aren’t afraid to be vulnerable

Visit Nathan’s website for show notes and a full transcript of the interview. 

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