Marketing

The Case for Traditional Book Publishing

In The Four Pathways of Modern Book Publishing, I described the four main routes to publication for writers in the digital age. After considering all these factors, I’ve chosen to pursue the most traditional publishing route, for six main reasons (from most to least important): Credibility and authority that comes with a big name publisher…

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The Four Pathways of Modern Book Publishing

I’ve spent the past couple months immersed in the world of nonfiction book publishing, trying to deeply understand the state of the industry. I’ve read dozens of articles and books, spoken to experienced agents and editors, and authors ranging from New York Times bestsellers to self-published writers. I’ve found that the choice between “traditional publishing”…

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Behind the Scenes of a Profitable Online Course

I advise everyone I know to create an online course. Everyone has something to say. Everyone has valuable knowledge that others could benefit from. I believe that in 10 years online courses will be like websites today – everyone who works online will have at least one. And without one, you will be all but…

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Case Study: Creating an Online Course, with Lauren Valdez

Lauren Valdez joined me last week for an interview and case study, on how she developed her online course Win a Fulbright, which coaches people step by step through the process of successfully applying for the Fulbright fellowship, a prestigious government program that pays for a year of overseas research. Submit your email here if…

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Anatomy of a $20k Webinar

Last month I partnered with Jeff Sauer of Jeffalytics on my first “joint venture” webinar. I’d wanted to try this format for a long time, as I’d heard it described as the “ultimate online marketing tactic.” I partnered with Jeff because I noticed that a huge proportion of my audience are freelancers, entrepreneurs, or have aspirations…

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Why I’m Leaving Medium

I’ve been writing on Medium for three and a half years. In that time, I’ve written somewhere north of 100,000 words, in more than 50 long-form essays, read by many tens of thousands of people. I’m a “Top Writer” in two of the most popular categories on the site — Productivity and Reading — and have more than 8,000…

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Building a Second Brain in One Tweet

Here’s how participants of Building a Second Brain, our online course on digital note-taking and personal knowledge management, described the course in one tweet (140 characters or less): How to take digital notes, increase their value, store them for easy retrieval, and use them for projects and/or to create new connections. — Greg Scholes BASB…

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Press, Reviews, Articles, and Case Studies on Building a Second Brain

The following is a collection of customer reviews, interviews, online articles, case studies, and other third-party sources related to my online course on Personal Knowledge Management, Building a Second Brain. For customer testimonials, click here. We’ll update it periodically with new links. Interviews Interview with Austin Brawner and Andrew Foxwell on The Ecommerce Influence Podcast:…

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