Marketing

Introducing Building a Second Brain 11: Idea Inception

I recently rewatched Inception, the blockbuster film directed by Christopher Nolan. The film takes place in a world where “dream sharing” technology has been developed by the military for training purposes. By hooking a group of people up to a special device and putting them to sleep at the same time, a team of dream…

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Crafting a Book Proposal

Your proposal is like a business plan for your book. It needs to justify why your book is worth not just years of your time and effort, but the time and effort of dozens of professionals around the country (and maybe even around the world) who will be needed to get your book on shelves….

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Own Your Writing Platform

Publishing a book is like running for political office.

There are a lot of people out there who you want to take a certain action, at a certain time and place in the future. With political campaigning, that action is to vote. With book campaigning, it is to buy your book.

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The New Forte Labs Website

I’m very pleased to officially present the new Forte Labs website! Here’s what’s new: New logo I had designed my last logo in about 15 minutes using cheap software, and it wasn’t up to the task of representing the company any longer. The WordPress developer created it as part of the site design, and I think…

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Interview with Billy Broas

This is an interview with my online course marketing coach Billy Broas. It is an in-depth discussion on what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course Homebrew Academy, and now helps other course…

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Email Boss: My Top Learnings from an Online Course Accelerator

I recently completed an intensive 10-week accelerator for online courses called Email Boss.  The program was one of the greatest educational experiences I’ve ever had. I learned more about online marketing and persuasive psychology in 10 weeks than in the previous 6 years of trial and error in online marketing combined. In this article, I…

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The Building a Second Brain Chain of Beliefs

I recently joined an online course “accelerator,” in which a course marketing expert coaches 5 course creators through 10 weeks of exercises and experiments to level up their marketing efforts. It’s been a fascinating journey already, and I’ll be sharing bits and pieces of what I discover here on the blog. One of the most…

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Top 10 Things I Learned from Chimp Essentials

I recently completed an online course called Chimp Essentials, by well-known writer and freelancer Paul Jarvis. The course teaches everything you need to know to be able to effectively use the email service provider Mailchimp for your online communication and marketing. I took Chimp Essentials to finally get serious about email marketing after years of…

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The BASB Customer Persona

I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample…

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Crafting a Book Proposal: The Onboarding Questionnaire

I previously wrote about my thought process for why and how I’ve decided to publish my book Building a Second Brain with a traditional publishing house. I’ll try to share with you in as much detail as possible my journey, starting with my first challenge: crafting the book proposal. The book proposal is the lynchpin of…

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My 10-Step Book Publishing Strategy

In The Four Pathways of Modern Book Publishing, I described the main routes for a writer to get published today, and in The Case for Traditional Book Publishing I explained why I believe that for online entrepreneurs like me, traditional publishing makes the most sense. With that foundation, here are the steps I’m planning on…

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