Strategy

Windows of Opportunity: A Fleeting Chance at the Impossible

In the summer of 1964, a young engineer at NASA named Gary Flandro was assigned a seemingly mundane task: to study ways of exploring the outer gas giants of our solar system. These planets didn’t get as much attention as our near neighbors, and remained largely unknown. As he researched the possibilities, Flandro made a…

Read More →

The Annual Review Workshop 2021

On January 9th, 2021 we’ll kick off our third annual workshop The Annual Review, which we’ve just opened for purchase. It is a virtual workshop taking place over two days, Jan. 9 and 10, where David Perell and I will lead you through the process we’ve developed over more than 10 years of combined experience. Doing a…

Read More →

Praxis is Joining the Everything Bundle

My Praxis blog is joining Everything, an online publication curating the very best content on productivity, organizing, personal effectiveness, and strategy on the web. Click the button below to join, or keep reading for the full story. Join Everything When I first started Praxis, my mission was to “dramatically increase the signal-to-noise ratio of the…

Read More →

The New Forte Labs Website

I’m very pleased to officially present the new Forte Labs website! Here’s what’s new: New logo I had designed my last logo in about 15 minutes using cheap software, and it wasn’t up to the task of representing the company any longer. The WordPress developer created it as part of the site design, and I think…

Read More →

The 10 Paradoxes of Entrepreneurship

1. Entrepreneurship is hard because it requires someone with a strong command of reason, who is at the same time thoroughly unreasonable You have to be smart to be an entrepreneur, obviously. Modern businesses are complex, and you have to be able to reason effectively if you’re even going to understand how they function. But…

Read More →

North Star Podcast: Tiago Forte on the Future of Online Education

Check out my super in-depth, 2-hour conversation with my co-instructor David Perell below. We talk about what we think the future of online education will look like, how creativity and productivity are evolving in the modern world, and what we’ve learned from teaching over 1,000 students through our online courses, Building a Second Brain and…

Read More →

Interview with Billy Broas

This is an interview with my online course marketing coach Billy Broas. It is an in-depth discussion on what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course Homebrew Academy, and now helps other course…

Read More →

Servant Hedonism: My Life Philosophy

On a recent Sunday afternoon, while reading on the couch, I was startled to realize that I had a life philosophy.  It’s not a very deep or sophisticated one. It’s not rooted in a grand narrative. It doesn’t specify precisely which rules to follow or which decisions to make. But it has served me well….

Read More →

Interview with Paul Millerd, Founder of Boundless U

Below is an interview with Paul Millerd, a freelance strategy consultant and prolific content creator, on his experience turning the knowledge he gained through his consulting work into a series of online courses on Boundless U. We talk about, among other things: Paul’s journey to creating courses (starting with a resume course 5 years ago) Using…

Read More →

The BASB Customer Persona

I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample…

Read More →