Strategy

Praxis is Joining the Everything Bundle

My Praxis blog is joining Everything, an online publication curating the very best content on productivity, organizing, personal effectiveness, and strategy on the web. Click the button below to join, or keep reading for the full story. Join Everything When I first started Praxis, my mission was to “dramatically increase the signal-to-noise ratio of the…

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The New Forte Labs Website

I’m very pleased to officially present the new Forte Labs website! Here’s what’s new: New logo I had designed my last logo in about 15 minutes using cheap software, and it wasn’t up to the task of representing the company any longer. The WordPress developer created it as part of the site design, and I think…

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The 10 Paradoxes of Entrepreneurship

1. Entrepreneurship is hard because it requires someone with a strong command of reason, who is at the same time thoroughly unreasonable You have to be smart to be an entrepreneur, obviously. Modern businesses are complex, and you have to be able to reason effectively if you’re even going to understand how they function. But…

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North Star Podcast: Tiago Forte on the Future of Online Education

Check out my super in-depth, 2-hour conversation with my co-instructor David Perell below. We talk about what we think the future of online education will look like, how creativity and productivity are evolving in the modern world, and what we’ve learned from teaching over 1,000 students through our online courses, Building a Second Brain and…

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Interview with Billy Broas

This is an interview with my online course marketing coach Billy Broas. It is an in-depth discussion on what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course Homebrew Academy, and now helps other course…

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Servant Hedonism: My Life Philosophy

On a recent Sunday afternoon, while reading on the couch, I was startled to realize that I had a life philosophy.  It’s not a very deep or sophisticated one. It’s not rooted in a grand narrative. It doesn’t specify precisely which rules to follow or which decisions to make. But it has served me well….

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Interview with Paul Millerd, Founder of Boundless U

Below is an interview with Paul Millerd, a freelance strategy consultant and prolific content creator, on his experience turning the knowledge he gained through his consulting work into a series of online courses on Boundless U. We talk about, among other things: Paul’s journey to creating courses (starting with a resume course 5 years ago) Using…

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The BASB Customer Persona

I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample…

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Behind the Scenes of a Profitable Online Course

I advise everyone I know to create an online course. Everyone has something to say. Everyone has valuable knowledge that others could benefit from. I believe that in 10 years online courses will be like websites today – everyone who works online will have at least one. And without one, you will be all but…

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MESA Part 5: The Future of Work That MESA Envisions

MESA Co. considers their method not just a problem-solving tool, but an entirely new way of working. As their ambitions have grown, they’ve begun looking toward a future in which this way of conducting work is nothing more than common sense.

In this article, I’ll outline a vision for what the future of work might look like if MESA has its way.

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MESA Part 4: The Origins of MESA

The MESA Method is full of firmly held beliefs and sharp distinctions. To understand why they’re so important, you have to understand where they came from. I recently sat down with Bárbara Soalheiro, the founder and CEO of MESA Co., and Lígia Giatti, her number 2, to try and understand the origins of this new way of working.

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