It has now been 10 months since my first published book Building a Second Brain was released in June 2022. And over 4 years since I kicked off the project in January 2019. The book has been an astounding success by any measure. Here are some of the milestones I’m most proud of…
The Making of a Bestseller: A Behind-The-Scenes Look at the Creation of Building a Second Brain
One of the most common questions I’ve received since the release of Building a Second Brain has been how I used my own Second Brain to write it. There is absolutely no way I could have done this without my Second Brain. I honestly cannot imagine how anyone undertakes an endeavor of this magnitude without some kind of external content management system to depend on.
In the second part of this blog series, I shared how I treated my book as a series of small projects culminating in a final product. The same was true for each of the 10 chapters it contained: each one was its own project, with a deadline and a goal for what that chapter was trying to achieve. Each chapter had its own project folder (according to my PARA Method), where I collected everything I would draw on – notes, sources, supporting materials, stories, action steps, and key details.
The next area I want to examine is finances: How much money has the book made in the year since its release? How much did I spend to catapult it to bestseller status? And would I do anything differently? Here are the real numbers.
There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.