Case studies

Anatomy of a $20k Webinar

Last month I partnered with Jeff Sauer of Jeffalytics on my first “joint venture” webinar. I’d wanted to try this format for a long time, as I’d heard it described as the “ultimate online marketing tactic.” I partnered with Jeff because I noticed that a huge proportion of my audience are freelancers, entrepreneurs, or have aspirations…

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Second Brain Case Study: How I Write Long-Form Blog Posts

One of the most common questions I receive is how I write long-form blog posts. And especially how I write them frequently, at high quality, drawing on numerous sources. It’s taken me a long time to be able to make the process explicit. The Building a Second Brain course is basically my long-form writing workflow…

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Case Study: Alex Hardy’s Successful Quest to Conquer Inbox Zero

Just a month ago, I had ~100,000 work-related and personal emails in my inbox. Nearly 60,000 of them were unread. I had haphazard systems of tags, folders, and various inbox extensions to help me manage it. Suffice it to say, my email organization “system” (if you could call it that) wasn’t working. me everytime I…

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