Case studies

Anatomy of a $20k Webinar

Last month I partnered with Jeff Sauer of Jeffalytics on my first “joint venture” webinar. I’d wanted to try this format for a long time, as I’d heard it described as the “ultimate online marketing tactic.” I partnered with Jeff because I noticed that a huge proportion of my audience are freelancers, entrepreneurs, or have aspirations…

Read More →

Second Brain Case Study: How I Write Long-Form Blog Posts

One of the most common questions I receive is how I write long-form blog posts. And especially how I write them frequently, at high quality, drawing on numerous sources. It’s taken me a long time to be able to make the process explicit. The Building a Second Brain course is basically my long-form writing workflow…

Read More →