Building a Second Brain

BASB for your Organization

Bring Building a Second Brain to Your Organization

We’re looking for organizations that want to teach their people how to build their own “Second Brain” – a system of knowledge management that empowers them to capitalize on the value of what they know and use it to advance their organization’s goals. We now offer a complete portfolio of products and services on this…

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Part 5: Book Promotion Strategy

The 6 Pillars of Our Book Promotion Strategy

There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are responsible for selling their book because they are by far the best positioned to do so.

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Part 3: The 5 Pillars of My Writing Process

The 5 Pillars of My Writing Process

In the second part of this blog series, I shared how I treated my book as a series of small projects culminating in a final product. The same was true for each of the 10 chapters it contained: each one was its own project, with a deadline and a goal for what that chapter was trying to achieve. Each chapter had its own project folder (according to my PARA Method), where I collected everything I would draw on – notes, sources, supporting materials, stories, action steps, and key details.

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The Project Management of a Bestselling Book

The Project Management of a Bestselling Book

One of the most common questions I’ve received since the release of Building a Second Brain has been how I used my own Second Brain to write it. There is absolutely no way I could have done this without my Second Brain. I honestly cannot imagine how anyone undertakes an endeavor of this magnitude without some kind of external content management system to depend on.

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Building a Second Brain

Building a Second Brain: The Definitive Introductory Guide

This is an introduction to Building a Second Brain, the proven method to organize your digital life and unlock your creative potential. How many brilliant ideas have you had and forgotten? How many insights have you failed to take action on? How much useful advice have you slowly forgotten as the years have passed? We…

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PARA for Teams

Team Knowledge Management: How to Use PARA in Your Organization

Our digital world is constantly colliding and overlapping with the digital worlds of others. No one is an island, and that is especially true in our hyperconnected age where information can be so easily shared and intermixed. I’ve long advocated for individuals to create a personal system of knowledge management to help them skillfully navigate…

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Can Amazon Reviews Predict Book Sales

How I Used Amazon Reviews to Predict Sales of My Book

This research project started with a simple question that has crossed every author’s mind: How can I tell which books are successful? TV shows have Nielsen ratings, music albums have the Billboard Top 100, and movies regularly publicize their box office earnings, but not books. Bestseller lists like The New York Times are notoriously subjective, while more objective ones like Amazon and The Wall Street Journal only provide rankings, not raw numbers.

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