Here are our company goals for 2023, which we’re sharing for accountability and collaboration.


Our goal is to reach gross revenue of $3 million in 2023. This sales volume would give us healthy margins, allow us to compensate our people well, and make major investments for the future.


2022 was our first serious investment in YouTube, and this year, we’re going to continue growing our channel while also connecting it more closely with the rest of the business.

Grow our channel to 300,000 subscribers

After the meteoric growth we saw last year, from 20,000 to 140,000 subscribers, we’re once again setting a lofty target to double our following to 300,000. 

We’re going to do that while continuing to optimize for monetization via our products and services so people can go deeper on the ideas they’re introduced to on our channel.

Launch our YouTube Partner Program with 6–8 videos

In 2023 we’ll begin partnering with select, premium brands to create custom YouTube videos that introduce our subscribers to their products. 

We’ll work exclusively with sponsored partners who are the absolute best fit: willing to fund dedicated videos (not 90-second inserts) where we conduct detailed product walkthroughs with Tiago, for products we’d happily cover anyway (if we had infinite time and resources)

Ideally, these will be true long-term partnerships, not just short-term user acquisition. We’ve booked our first 3 partnerships and are looking for 3-5 more.

If you’re a good fit for that kind of partnership, reach out at [email protected], and let’s talk!

Publish new videos

We are planning over 30 videos on Second Brains and digital productivity, including dedicated videos on the following topics:

  • Tiago’s Second Brain Tour – a guided look behind the scenes of my own personal Second Brain system
  • A deep dive series into PARA, my ultimate organizational system for digital information
  • A “trailer” for my book Building a Second Brain to make the key ideas easy to understand and share
  • Collaborations with a wide variety of thought leaders and content creators on how they use digital notes


2022 was focused almost completely on audience growth, and this year we’re switching our focus to growing revenue.

Measure & increase the conversion rate of our funnel

We’re going to be putting more attention into metrics this year, regularly tracking net new subscribers to our email list, the conversion rate from email subscribers to our portfolio of products, and revenue from other sources besides courses, with the goal of diversifying our business.

Launch newsletter sponsorships

For the first time ever, we’re beginning to partner with select sponsors for our weekly email newsletter, which reaches over 100,000 people each week with consistent 50%+ open rates. 

If you have a brand you’d like to share with our audience, please get in touch here!

Kick off our affiliate marketing program

We’ve begun officially recommending the tools, apps, and online platforms we use to run our business and manage our company Second Brain, which you can find here.

For those who complete our flagship program Building a Second Brain, we are also now recommending the courses and programs of other online educators we trust and believe in to help them continue their learning journey.

Launch a premium offering

We don’t yet know exactly what this will look like, but we’re seeing a lot of demand from entrepreneurs, creators, executives, and business owners for a premium offering that allows them to work with us more closely and intensively.

We’ll explore the absolute best ways we can serve these leaders this year.

Keep our audience growth rate stable

Growing our audience won’t be our main focus this year, but with our content flywheel spinning, we are seeking a consistent growth rate across all our main channels this year.


We merged our Operations and Education teams recently after realizing that every program we offer relies strongly on effective operations. 

The new combined team will be prioritizing training effective facilitators for our courses, with the goal of increasing retention rates and growing revenue by keeping members engaged, satisfied, and committed to the community.

Maintain the BASB Membership Community

Graduates of our online course can now join an ongoing membership community which we call the BASB Membership. As part of the Membership, we offer consistent content updates, host learning events, and offer exclusive access to other resources for course alumni only.

Train new BASB facilitators

We will develop and document a standardized process for onboarding, managing, and offboarding new facilitators for BASB cohorts this year, with the goal of giving our students the best training suited to their needs, choice of platform, and professional background.

If any of these goals overlap with yours and you see a way we could work together, please reach out to us at [email protected].

Follow us for the latest updates and insights around productivity and Building a Second Brain on Twitter, Facebook, Instagram, LinkedIn, and YouTube. And if you’re ready to start building your Second Brain, get the book and learn the proven method to organize your digital life and unlock your creative potential.